Imagine you want to buy a new pair of shoes. What is the first thing you do? You probably go to Google and search for “best shoes for men.” Instantly, Google shows you millions of results. But be honest, do you check all of them? No. You usually click on the first two or three websites.
This is exactly where SEO or Search Engine Optimization comes into play.
Simply put, SEO is like “tuning” your website to appear at the top of Google search results. Think of it like this: imagine you have a beautiful shop selling amazing shoes. However, this shop is located in the middle of a thick jungle where no one can see it. If nobody sees it, nobody buys from it.
SEO is the process of clearing a path through that jungle and putting up big signboards so customers can easily find your shop.
Why is SEO so important?
In today’s world, just having a website is not enough. You need visitors. Of course, you can pay for advertisements (Ads) to get people to your site. But the moment you stop paying, the visitors stop coming.
SEO is different. If you do it correctly, you can get customers from Google for free (Organic Traffic). It is like getting free publicity 24 hours a day.
Mainly, SEO can be divided into three simple parts:
- On-Page SEO: This is about fixing things inside your website. Writing good articles and using the right words (Keywords) belongs here.
- Off-Page SEO: This is like building your reputation. It involves getting other websites to talk about you and link to you (Backlinks).
- Technical SEO: This makes sure your website is fast, secure, and easy for Google to understand.
As a student of digital marketing, learning SEO is your first big step toward success. In our next articles, we will explore how to find the right keywords and how to get your site to the number one spot on Google.